Finding Inspiration in Every Turn
We are the Kanada Brothers — Brandon (aka Joker) and Markus (aka Dragon).
Raised in Ontario, Canada — not quite by wolves in an igloo, but close enough 😄 — we’ve always embraced the cold, the culture, and the creativity that shaped us.
Markus pursued basketball and hospitality, while Brandon carved his path through tech and finance. Together, we’ve always shared a love for clothing — not just the look, but the meaning behind it.
We believe that what’s given should be given back (thanks Mom ❤️). That’s why we created this brand.
Welcome to ilovecitybeats — where style meets soul, and every city has a rhythm.
Our Story
Every city has a heartbeat. We just decided to listen.
This idea sparked one night while I was staring at the Las Vegas skyline — lit up, alive, pulsing like it had its own rhythm. That moment hit different. It felt like the city was speaking. And boom — the seed for iLove City Beats was planted.
Cities have given us so much — culture, opportunity, inspiration. We wanted to give something back. That’s why every city you choose to represent through our brand contributes directly to a charity connected with that city. So when you rep your city, you’re not just looking good — you’re doing good.
At iLove City Beats, our mission is simple: help you represent your city with pride, while giving back to the place that shaped you. Because we believe that looking good should feel good.
The Kanada Brothers
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Markus Ebrecht
Co-Founder, Creative Director
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Brandon Ebrecht
Co-Founder, Systems Architect