Finding Inspiration in Every Turn

We are the Kanada Brothers — Brandon (aka Joker) and Markus (aka Dragon).

Raised in Ontario, Canada — not quite by wolves in an igloo, but close enough 😄 — we’ve always embraced the cold, the culture, and the creativity that shaped us.

Markus pursued basketball and hospitality, while Brandon carved his path through tech and finance. Together, we’ve always shared a love for clothing — not just the look, but the meaning behind it.

We believe that what’s given should be given back (thanks Mom ❤️). That’s why we created this brand.

Welcome to ilovecitybeats — where style meets soul, and every city has a rhythm.

Our Story

Every city has a heartbeat. We just decided to listen.

This idea sparked one night while I was staring at the Las Vegas skyline — lit up, alive, pulsing like it had its own rhythm. That moment hit different. It felt like the city was speaking. And boom — the seed for iLove City Beats was planted.

Cities have given us so much — culture, opportunity, inspiration. We wanted to give something back. That’s why every city you choose to represent through our brand contributes directly to a charity connected with that city. So when you rep your city, you’re not just looking good — you’re doing good.

At iLove City Beats, our mission is simple: help you represent your city with pride, while giving back to the place that shaped you. Because we believe that looking good should feel good.

  • Markus Ebrecht

    Co-Founder, Creative Director

  • Brandon Ebrecht

    Co-Founder, Systems Architect